COLOP goes USA
COLOP has now established its own sales subsidiary in the USA in order to be able to offer the entire product range under one umbrella brand and to develop long-term strategies for the US market. The USA is COLOP's most important market, with a total of 15 per cent of total sales being made overseas in the 50 states. And the potential is huge: "We see good chances to increase the American business to 20 percent of the total turnover and to achieve a turnover in the double-digit million euro range with COLOP USA," emphasise the managing directors Christoph Skopek and Franz Ratzenberger. COLOP USA will already have a strong presence at the leading trade fair APA in Las Vegas from 7 to 10 February 2023.
USA is the world's most important market for COLOP
The stamp market in the USA is traditionally very large, and despite advancing digitalization, stamps are still traditionally used a lot as an organizational tool. Especially with classic stamp products COLOP is very strongly represented in the USA. COLOP has been offering its products in the USA through business partners since 1987.
COLOP increases presence on the US market
After the long-time US partner left the distribution of stamp components this year for strategic reasons, an organizational change was necessary. COLOPs management clearly came to the conclusion that an own sales office and the foundation of a 100 percent subsidiary is the optimal solution. This way, not only the classic stamps, but also the two other future-oriented company branches COLOP Digital and COLOP Arts & Crafts can be marketed under one roof. COLOP USA currently employs a total of 7 people, who will further expand COLOP's presence in the US market.
COLOP Digital and Arts & Crafts - two important business areas in the USA
In recent years, COLOP has been working intensively on expanding its activities and mainstays. The result is two very different but highly interesting business areas with products that open up good market opportunities for COLOP USA in America. On the one hand COLOP's e-mark offers great potential, on the other hand COLOP USA is also pinning its hopes on the product range of the COLOP subsidiary COLOP Arts & Crafts. These are stamp products developed for the hobby and craft market, a market that is particularly large in the USA and continues to grow.